October is the Breast Cancer Awareness Month. From now on the shelves of many stores across the state will be full of products covered with Pink ribbons as it is the official color of the awareness program. Around ten years ago, only jewels and other ornaments were used to symbolize the breast cancer awareness month. But now the trends have changed and the whole world seems quite willing to find info about this terrible disease.
The breast cancer awareness program enjoys the support of many prestigious companies and super malls. Every year since 2006, the Kroger Supermalls launch a campaign titled Giving Hope a Hand to support the awareness program. Many grocers and manufacturers of consumer goods donate a part of the income generated by the sale of pink ribbon products to different cancer fighting organizations. According to sources the pink ribbon campaign titled Giving Hope a Hand generates around one million US dollars and the earnings are forwarded to several cancer organizations and research labs.
Natalie Lucas is the store manager of Kroger Supermall which is located in Richmond. She is a breast cancer veteran and survivor. Her picture will be featured on the packaging of Kellogg’s Special Rite Bites. She is one of the fifty six employees of the chain of supermalls who will be featured on the custom packaging of different products. Lucas stated that she was very pleased with her company as it supports a noble cause. In addition she mentioned that she loves her company’s work for “cancer support”.